1.Embraces pop culture.
2. Not seen as a style but more of a way of thinking.
3. often played upon parody, irony and anti-aesthetic qualities.
4. Compared to International style, Postmodernism was seen as impure, chaotic and irregular.
5. Contradictory approaches were often used.
6. There is no set style so many works had a unique look.
ARTISTS OF POSTMODERNISM:
Milton Glaser - rejects international style. Imagery and posters that include drawi
ng. Best known for his I love New York logo. He has designed over 300 posters, including the famously known poster for Bob Dylan.
Wolfgang Weingart - still uses grids and texts such as International Style. But also uses kinetic decoration. He was interested in pushing the qualities of typography without ruining its meaning.
April Greiman - one of the firt designers to develop a "digital aesthetic". She sees the computer as a design tool.
Katherine McCoy - "typography as discourse" she wanted type and image to co-exists. Rejected traditional distinction between reading and seeing. Was interested in the "power" of design.
